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Kids summer colour trends

Article: 5 Colour Trends Taking Over Kids' Fashion This Summer

Style Guides

5 Colour Trends Taking Over Kids' Fashion This Summer

Summer is all about fresh colour, playful style, and effortless dressing – and this season is bursting with shades to brighten up your little one's wardrobe.

Our design team travels the globe in search of the latest trends, drawing inspiration from fashion capitals, street style, and seasonal palettes to bring you the freshest looks for little trendsetters.

Discover the 5 colour trends we can’t get enough of this summer and how to style them this season. ☀️

1. Blue-tiful 🦋

From vibrant cobalt and cornflower tones to soft sky blue shades, blue is making a splash in kids' fashion this summer. Fresh, versatile, and effortlessly stylish, it's a colour that never goes out of fashion and works beautifully across every warm-weather wardrobe.

Nothing captures the carefree spirit of summer quite like blue denim. Think easy-wear shorts for days spent exploring and classic denim pieces that pair perfectly with everything. For a softer take on the trend, sky-blue dresses bring a touch of sunshine-ready charm, while blue tops and tees offer endless styling possibilities for everyday wear.

Shop Blues


2. Butter Yellow 🌼

Soft, golden, and full of sunshine, butter yellow is one of the season's standout shades. Lighter and more wearable than traditional yellows, it brings a fresh warmth to little wardrobes while still feeling understated and timeless. Sweet as can be, "butter wouldn't melt" comes to mind!

From breezy dresses to easy everyday separates, pair it with denim, crisp whites, or soft neutrals for a look that's effortlessly stylish and perfect for everything from garden parties to sunny-day adventures.

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3. Red Hot 🌶️

This summer's forecast? Bold shades and even bolder style. From juicy cherry reds to vibrant scarlet tones, red is the colour bringing energy, confidence and fun to little wardrobes everywhere. Bright, cheerful, and full of personality, it's a trend that's impossible to miss.

Whether you're adding a pop of colour with a favourite tee or going all out with a standout dress, red is surprisingly easy to wear. Pair with classic denim or crisp whites for a fresh summer look that's ready for any occasion.

Shop Red Hot


4. Easy Ecru 🧶

Soft, sun-faded, and effortlessly elegant, ecru is the quiet standout of this summer’s palette. With its muted creams, stone tones, and earthy neutrals, it brings a calm, natural feel to kids’ fashion – perfect for easy, understated style.

Think delicate lace, vintage-inspired florals, and floaty silhouettes that move with ease through summer. Washed tie-dye, textured crochet, and lightweight linen add depth and character, creating a relaxed, laid-back wardrobe that feels beautifully lived-in and made for long days in the sunshine.

Shop Ecru


5. Mint to Be 🍃

Mint is having its moment – a soft, refreshing shade that brings an effortless sense of calm and serenity to summer dressing. Crisp, cool, and full of new-season energy, it’s the kind of colour that quietly lifts a wardrobe without ever feeling overdone.

Mint green works across relaxed co-ords, easy tees, and lightweight layers made for warmer days. Soft yet striking in its simplicity, it’s a shade that feels instantly wearable and endlessly versatile.

Shop Mint Green


Whether you’re drawn to statement shades or understated neutrals, there’s a colour story for every little wardrobe. So, which is your favourite trend for your little one this summer – or are you loving them all?!