Article: Meet the Stories Behind Our AW26 Collection
Meet the Stories Behind Our AW26 Collection
Every season begins with a story. Our design team explores inspiration from vintage archives, contemporary culture, beautiful craftsmanship, and emerging trends to create collections that feel both timeless and relevant.
For AW26, we’ve brought together five distinct design stories, blending classic influences with a modern twist for today’s girl who loves style, personality, and self-expression.
1. New Heritage
Think country walks, borrowed-from-the-boys rugby shirts, and the kind of wardrobe that never goes out of style. New Heritage takes classic British influences and gives them a fresh, playful update with oversized silhouettes, beautiful bows, and unexpected pops of colour.
Rich burgundy, chocolate brown, and heritage checks feel familiar and comforting, while strawberry pinks and powder blues bring a youthful energy. It's timeless dressing, but with a modern girl's confidence.
2. Modern Romance
For the girls who never need an excuse to wear a pretty dress. Modern Romance captures all the charm of romantic dressing while keeping things relaxed, wearable, and effortlessly cool.
Think flowing florals, soft lace, statement bows, and dreamy details, balanced with easy knits and everyday denim. Whether it's a special occasion or simply a day you want to feel your best, this is romance with a contemporary twist.
3. Future Heirloom
Some pieces are destined to become favourites. The ones that get passed down, borrowed by sisters, and rediscovered years later. Future Heirloom is inspired by those forever pieces, blending vintage charm with modern comfort.
Beautiful embroidery, heritage-inspired prints, and rich autumn tones give the collection a timeless feel, while buttery-soft suedette, cosy textures, and playful details keep it feeling fresh and youthful. It's a celebration of craftsmanship, nostalgia, and clothes designed to be loved for years to come.
4. Electric Bloom
Not all florals are sweet. Electric Bloom turns up the volume with dramatic blooms, bold colour, and an artistic spirit that feels fresh for the new season.
Rich jewel tones, painterly prints, and unexpected contrasts create a collection full of energy and personality. Layered with cosy knits and easy separates, it's designed for girls who love colour, confidence, and making an entrance.
5. Blue Heritage
Soft, feminine, and effortlessly pretty, Blue Heritage feels like discovering a box of treasured keepsakes in the attic and giving them a modern makeover. Inspired by heirloom textiles and traditional craftsmanship, this story celebrates the beauty of thoughtful details.
Delicate embroidery, lace trims, and washed blue tones create a calm, relaxed mood, while easy silhouettes and cosy layers make every piece feel as wearable as it is beautiful.
With so many different moods to choose from, we’re finding it impossible to pick a favourite! Which AW26 story feels most like your little one’s style? 🍂
